It is true that the real retailers are constantly in the fight with online retailers so that they can retain their customer base. The good news is that this fight has forced the retailers to evolve and exceed consumer expectations faster than ever. In this article, we are going to look at some of the tips for bringing your in-store marketing into the 21st century.
One of the tips is sustainability. It is essential to note that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This way you will realize that sustainability is more than just a buzzword. You find that companies such as REI which have taken active steps to lessen their environmental impact by expanding rental programs. Therefore, you should take initiative to make your company green to join the new marketing era.
The next tip is to brand-as-a-culture. You find that Americans sees as many as 4,000 ads per day. For that matter, consumers need to separate the noise from the brands they are willing to return to. You find that nowadays brands are positioning themselves as keepers of culture being that people nowadays shop with their emotions. To bring this method into your brand take a good look at your target audience. Here you will have to examine who they are, what they care about, what values drive them.
Besides, you should elevate in-store experiences through digital. You should use digital to create a complete experience that gives the customers exactly what they are after. Here you can go for smart signs with Raspberry Pi digital signage. Besides, create interactive maps or use augmented reality to take customers into a whole new world. Some retailers have even released a phone app allowing women to visualize clothing items.
In addition, loyalty gets an updawgat vate. Remember that consumers want more value for the money in order to justify their continued membership to the loyalty program. It is essential that you offer a totally personalized experience through your loyalty program. This will help in eliminating the need to wait for your order as well as eliminating the need to wait to pick it up. Make your program to be good in that any regular customer can look at it and want to join on the spot.
The next tip is bolder ad campaigns. It is vital that you make a statement with your ads on who you are and what your company stands for.